Fable 3 Kingmaker app

Fable 3 is the latest game form Lionhead studios.
It’s a mix of fantasy, action/adventure and role play game. There is an emphasis on morals and decision making which creates the impression of interactive narrative.
The reason why fable 3 is worth mentioning in a blog about world building is because of its android and I-Phone app entitled Kingmaker.
Kingmaker is basically four square meets Fable 3. The app enables you to plant up to 10 virtual flags per day according to where you are located on Google maps. When you sign up to the app, you are automatically allocated a team, either a rebel or a royalist. The two teams compete to plant the most flags. The team with the most flags control the area on the map. The whole of Europe is separated up into areas, in Fable 3, the east of England is called Bogshire.
There is a reason for this competition. Each time you plant a flag, you claim 50 virtual coins which you can actually upload into the game via the kingmaker website. Before the game launch, the winning team won an extra amount of coins. The game is also running until the end of January.
Dotted around Norwich (where I currently live) are chests and coin symbols, mostly around Game and Game station shops, there is also one at Norwich Castle which I find fits in with the genre of the game. One you are at the selected places on Google maps, you can claim treasure (more coins). This process entices players the game to go to digital game shops where they are more likely to buy more digital games.
The app acts like a world within a world. The actions you take in the kingmaker app, affect your characters economy in the Fable 3 world.
Game, Competition, marketing strategy, world building, beyond the objective participation.